Many people are unfamiliar with the term “keyword”. Unless you know what SEO is, chances are that you may not know either.
When most businesses ask us about what “search terms” they can rank for, they are actually talking about keywords. The three types of keywords are used to determine how many people are searching for a specific keyword or a keyword embedded among other keywords when typed into the Google search box.
When someone searches for something on a search engine, a keyword of a group of keywords is what they enter in. Our customers just want to know which keywords are the best ones to rank for at the top of Google. And this all depends on what your business is all about.
So then the question becomes:
“What are all the different kinds of keyword I can SEO my website for?”
There are three general types of keywords that you can optimize your website for through SEO and they are the following:
1. Broad Match Keywords
Includes searches on similar phrases and relevant variations, words do not need to be in exact order.
- Example: frame restoration
- Example searches that can match: frame restoration, frame and restoration, restoration of frame, I need restoration for my frame
2. Phrase Match Keywords
Searches that include the exact phrase in the exact order and possibly other words as well.
- Example: painting repair
- Example searches that can match: how to do painting repair, painting repair and restoration
3. Exact Match Keywords
For searches that use that exact phrase and no other words.
- Example: gold leafing
- Search that can match: gold leafing
Keyword Matching and “Long Tail Keywords”
Search volume traffic for each individual search type is a combination of two factors
- The exact keyword term being optimized
- The rich content on the website itself which includes semantic and exact variations on the website itself
You may be optimizing for the term “frame restoration” which has an exact search volume of 320 exact searches per month. But as the site is being optimized for this term, other “long tail keywords” (those with more than two words in them) will become optimized by association to that keyword term. This occurs provided that those long tail variant search terms appear in your website’s on-page content.
Such search terms as “frame restoration and repair” may also gain search engine rankings because your website ranks for “frame restoration”. This is because both keyword terms are related and with bestow search engine ranking “juice” to one another as a result.
Additionally, “semantic” search terms will also be optimized such as “framing restoring” may also become optimized for search as well, provided that this keyword term appears in your website on page content.
For this reason, we recommend fresh content creation on your website to continually augment search volume long tail results. This can be achieved through blogging, article writing or regularly updating and augmenting on-site content.
When you add in fresh content on your website, especially blog posts of 500 words or more, then the search engines will more likely find you and then rank you accordingly for those search terms. If you want to know how to get top rankings in the search engines, as well as how Google figures this all out, then check out this post.