How much do search engine optimization services cost?
It seems like everyone wants to get their website to the top of the search engines, but the cost question is always one of the biggest obstacles any business needs to answer when determining the true value of SEO.
What’s more, the search engine optimization services company has to figure out how to best perform services while both staying competitively priced, while making a profit for themselves. And with the great interest for local search engine optimization services, affordable SEO services are in demand now more than ever.
We field multiple requests each week for SEO pricing and although we pride ourselves on affordable SEO services, but the question of cost is always a factor in deciding which SEO firm to work with.
Recent Study Reveals The Average Cost of SEO Services
A recent study just came out which shows the pricing for SEO services in a number of countries. In fact, over 500 people and companies who offer search engine optimization services were asked how they price their services.
Surprisingly, most SEO services companies perform their services at an hourly rate. This kind of SEO consulting involves analyzing and advising customers on how to edit their webpages and teaching them how to optimize for SEO. This can be correcting common SEO mistakes, as well as identifying off page and on page search engine optimization tips they can employ to increase their Internet exposure.
In the United States, it’s most common to charge $100 to $150 per hour for search engine optimization services. Although hourly rate is a very common way to provide SEO services, it’s only one of four ways of charging customers for SEO services.
Some other interesting SEO tidbits in the survey:
- By-the-Project Pricing is Most Commonly Priced $1,000-$7,500
Over 70% of respondents said they offer project-based pricing, which as it turns out was the most common pricing system selected in the survey. Nearly half of all SEO consultants were in four price ranges: $1,001-$1,500, $1,501-$2,500, $2501-$5,000 and $5,001-$7,500.
- Monthly Retainer Pricing Has the Widest Distribution
Hourly and by-the-project consulting rates do have a wide range of pricing, monthly retainers were extremely widely distributed of the price questions asked in our survey. The two most common were $251-$500/month (and $2,501-$5,000/month (11.3%).
Infographic by SEOmoz & AYTM Market Research