How to get Google to find your website: the formula to get found by the 800 pound Gorilla…
They actually want you to do this. So wouldn’t it be a good idea to do as you are told when it comes to big G?
They are after all the 800 pound gorilla of the searchengineosphere….
But also as soon as you do it, Googlebot can index your website and then rank it to get you more traffic, leads and sales.
But how do you get Google to actually find your website? The thing is if you cannot be FOUND by Google, you cannot be RANKED by Google.
So if you want traffic, leads and sales…these are seven “must do” steps.
How to Get Google to Find your Website
1. Create a Sitemap
A sitemap is an essential element in how to get Google to find your website. A sitemap is simply an XML document on your website’s server that lists each page on your website for the Googlebot to find. It simply tells the search engines when new pages or posts have been added and how often to check back for changes.
For example, you might want a search engine to come back and check your homepage daily for new products, news items, and other new content. If your website is built on WordPress, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You can also use tools such as the XML Sitemaps Generator.
2. Submit a Sitemap to Google Webmaster Tools
The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t already have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published. For extra credit, create an account with Bing and submit your sitemap to them via their Webmaster Tools.
3. Install Google Analytics
You’ll want to do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon. Some people say “why let the rooster in the henhouse?” If you’re doing a bunch of Black Hat spammy SEO, then no, you shouldn’t.
But if you’re doing that, you won’t be around too long anyway…
Although there are some other better analytics software out there, you cannot beat the price of Google Analytics…FREE. Install it and learn how to use it.
4. Submit Website URL to Search Engines
Some people suggest that you don’t do this simply because there are many other ways to get a search engine’s crawler to your website. But it only takes a moment, and it certainly doesn’t hurt things. So submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools.
For all of you who just love extra credit, submit your site to Bing too. You can use the anonymous tool to submit URL’s below the Webmaster Tools Sign In – this will also submit it to Yahoo.
5. Create or Update Social Profiles
As mentioned previously, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles.
This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
And if you blog, definitely sign up for Google Authorship. It helps rankings extremely well.
6. Share Your New Website Link
Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. While these links are nofollow, they will still alert search engines that are tracking social signals.
For Pinterest, pin an image from the website. For YouTube, create a video introducing your new website and include a link to it in the video’s description.
7. Bookmark Your Website
Submit your website (or have your admin do this) to as many high quality social bookmarking sites like Delicious, Digg, Reddit and StumbleUpon. Yes, people still use these. In fact, Stumble Upon gets upwards of one million views a day!
Definitely a place you want your website to be found.
How to Get Your New Blog Discovered by Google
So what if your new website is a blog only? Then in additional to all of the above options, do all the steps below. If you have a website and a blog, then submit each independently.
It doesn matter if you have a subdomain (www.blog.antaresent.com) or a subfolder (www.antaresent.com/blog – like we have here) for your blog. Either way, submit it to the site below for even more traffic and love from Google.
Setup Your RSS with Feedburner – Feedburner is Google’s own RSS management tool. Sign up or in to your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. In addition to your sitemap, this will also notify Google of your new blog and each time that your blog is updated with a new post.
Submit to Blog Directories – TopRankBlog.com has a huge list of sites you can submit your RSS feed and blog to. This will help you build even more incoming links. If you aren’t ready to do them all, at least start with Technorati as it is one of the top blog directories. Once you’ve done all those and you have some serious content, then submit it to Alltop.
How to Get Google to Find Your Website: The Results!
Once your website or blog is indexed, you’ll start to see more traffic from Google search. Plus, getting your new content discovered will happen faster if you have set up sitemaps or have a RSS feed. The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.
Also remember that blog content is generally crawled and indexed much faster than regular pages on a static website, so consider having a blog that supports your website.
For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!