How to Rank Your Website In Google
This is the question everyone wants to know about SEO.
So we found this way cool SEO infographic here:
Needless to say, it didn’t help clear anything up…
So we decided to drop all the techie search engine optimization jargon, the mind boggling infographics, all the acronyms and confusing stuff and just get down to what everyone wants.
Namely, how to rank your website in Google!
If you want to rank your website in Google, the first thing you need to know is that Google has these little robots that scan the entire Internet to try to decipher what each individual webpage on the Internet are all about.
It’s crazy to think they scan the ENTIRE Internet…but they do.
If you have time, then check this out:
If you don’t have 7 minutes and 45 seconds to listen to Matt Cutts, then keep reading…we cut to the chase.
How to Rank Your Website In Google…Simplified
In figuring out how to rank your website, Google looks for five big things:
1. The Text on Your Website
This is the text that’s in the titles of your pages, your headings, and any other readable text that’s on your page. This also includes the names of the images and little pieces of text that tell what those images are all about.
Read about the definitive on page SEO checklist to see what we mean.
2. The Name of Your Domain
This is often times debated, but there is still solid evidence that proves this absolutely still matters. Google really does bestow certain favor on websites that have the main targeted keyword phrase in their domain.
So if you are trying to rank for the term “physical therapy San Antonio”, uf you have the domain name www.physicaltherapySanAntonio.com, you already have a leg up on the competition.
You will hear many SEOs talking about this, but it is a big factor when learning how to rank your website in Google
3. The Internal Links on Your Site
Your internal links from one page to another on your website. Also tells the search engines a lot about what your website is all about.
If you have a website about physical therapy in San Antonio which you talk about on Page A of your site. But you also have an office in Austin, Texas which you talk about on Page B of your site.
If you have text on Page A that says “physical therapy Austin Texas” which links to Page B, this tells Google that Page B is in fact, about “physical therapy Austin Texas”.
As a results, Page B is more likely to rank for the search term: “physical therapy Austin Texas”
4. The Links from Your Site to Other Sites
When you link the relevant content on your website to other relevant content within your niche, this actually boosts your own SEO.
It also gives your visitors a better “user experience”, which leads to the site visitor staying on your website for a longer period of time.
This linking to other sites is also a Catch-22 and that if you link to other sites that are completely irrelevant to your niche, then Google perceives this as a negative and can negatively affect your rankings.
5. Backlinks, Backlinks, Backlinks
Backlinks tell Google that your site is in fact a site about, what you’re saying it’s about.
Sure you can say you are the strongest man in the world…but if nobody else thinks you are…then are you?
This is where backlinks come in.
A “back link” (usually a little blue link usually from another website to your website) tells the search engines what other people think of you and your website.
The text (called anchor text) that is actually used in the link is important as well.
Let’s say your physical therapy website gets a back link from another site in the health care niche. If you are trying to rank your website for the keyword phrase “San Antonio physical therapy” and Web MD puts a link on their site back to your site using the text in the link of “San Antonio physical therapy”, this is a very good link.
Although this is an unlikely, but not impossible scenario, this one link would raise your authority and your stature in the eyes of the search engines.
Back links are tricky because they’re far less in your control that are far less subject to website manipulation. However, article marketing, guest blogging, blog commenting, and back linking anchor network creation are very popular ways to create back links through Google friendly and search engine friendly ways.
The best way to get backlinks however, is to simply write good content that other people want to link to.