Every SEO company tells me I have to start blogging…but how do you write blog posts to get REAL traffic that turns into REAL leads and REAL customers? We reveal how to SEO blog here…
Yes, dorky “search content marketing” is actually an effective way to get traffic for your site.
It’s not sexy, it’s not super scientific…its just smart. And most importantly, it works.
There was a great article written in the New York Times a few months ago on one of the coolest search content marketers on the Internet, Marcus Sheridan from The sales Lion – whereby you get traffic, leads and sales by doing something so incredibly, almost stupidly simple:
You just answer your customer’s questions.
Pretty crazy, huh?
Not only that but you can also write on your competition, write reviews, write “best” articles and most importantly write “how to’s” that will actually help your blog reader.
Imagine that….do something that is actually helpful to your site visitor. An incredible concept.
How to SEO Blog: The Real Deal to Get More Traffic, Leads and Sales
I’m not going to waste a whole lot of time explaining it, so let me just show you some results where we did it for some of our customers and what kind of traffic increases they have seen:
Client #1: 3 visits/day to over 100 visits/day
Client #2: 0 site visits/day to over 200 site visits/day
Client #2: Leads
Sounds good…I mean, who wouldn’t want over 800 leads in six months?
To get that kind of play….you have to learn how to SEO blog.
Follow these three simple steps and you too can learn how to SEO blog in no time whatsoever.
Step 1: Do Your SEO Research…Yes, It’s Boring but Necessary
No matter the client – SEO is important….however MORE important is the research you do for reach post to really understand and become the expert in the field. Here are the important points:
- Research: For each post there’s a question or phrase and the first step is to research – then write. go to Google’s suggest tool and just start typing in keywords. See what Google tells you is being searched for. Voila…you have instant blog post titles.
- Understand: This may seem obvious, but you must fully understand what you’re writing about. Then and only then – write. So if you were writing about “what are the different types of equipment leases” for example – you would find a page like below – read it, understand it then write a solid informative, helpful article using the main keyword as the focus – answering the question in the process.
- Be Helpful and Informative: Nobody likes to read junk. Write the post so you can help, inform, entertain and assist the reader. If you don’t…the back click button is just inches away – so make it REALLY good. Would you back-click if you read it? If you would, then rewrite.
Step 2: Do Some Real SEO Blogging…No Faking It
When blogging, we use the following guidelines to help us obtain the business goals for our customers:
- Write Your Post in Word: Simple, but effective – write the post in a Word doc at first of at least 600-700 words. The longer the post is, the better Google likes it. So make it quality – no matter what don’t stuff in words just to hit the length requirement, no, no, no… Make each sentence high quality with meaning and real juice.
- Take the entire phrase and type into Google: The best way to approach an article is to simply put the entire title into Google, find a really good detailed article on that topic, read it, understand it (see Step 1 above) keep it open in your browser and write it along side of it – but make it BETTER. Whatever you do – DO NOT COPY – just make it better, more informative and more helpful.
- Give Details and References: When writing good articles, details are important – so make your examples as specific as possible. Research and get data to PROVE your point. If you write “Rain chains are really popular these days” – Say instead “According to the National Association of Rain Chain Enthusiasts, 37% of Americans adorn their homes with….” I made this statistic up — but you get what I’m saying?? Obviously use REAL data. Attach the URL of the reference source next to the words in the blog post so it can be embedded on the blog. Its best to only reference sources that are Wikipedia, .org, .gov or .edu
- THINK Like Your Reader: When you’re writing – THINK like the reader of the blog. They are coming to the site to try to find information on what the company sells. We want them to stay on the site a long time, read a ton of information, trust us, like us, know us then feel comfortable enough to place an order from the company.
- Use YOU: Always write for “you” like: “when you are looking for an equipment lease”, etc
- Capitalize the First Letter of Titles and Subheads: Always use subheadlines to break up the article. On a 600-700 word article – it should be 3-4. Each subheadline should Have The First Letter Of Each Word Capitalized.
- Keep Keyword Density High…But Not Too High: Always include the primary keyword phrase (the phrase/question I send you) included in the first paragraph, at least one subheadline and at least twice in the main part of the article
- Do a “PR Quick Summary”: Always do a “quick summary” (with the primary keyword phrase in it) above each image on the post. It’s always bolded and italicizes to draw attention to it. I stole this idea from press releases which do the same thing and it works real well for SEO. Scroll up to the top of this page and see that my main keyword phrase “how to SEO blog” is in the PR summary. Do that.
- Find Relevant Images: Find images from Wikipedia commons or from the website itself, thn right click on the image save to your computer.
Name the image the title of the post – add in another word to it that describes the image as well.
Step 3: This Does Take Work – So Put It All Together and COMMIT Yourself
Yes, SEO blogging takes work.
If you’re lazy, probably not the thing for you.
But if you’re serious…but still a little confused, here’s the video on SEO blogging and uploading to WordPress we created for our staff writers here at Antares. It’s raw and long – but it hold the keys to the kingdom right here.
And one more thing…you have to do all this consistently – and by consistently, I mean every day or at the very least every other day.
Too much work? Contact us then.
Check out the video here:
And again, if this all seems like waaaay too much work, feel free to contact us and we can help you with it.
If you made it this far, leave a comment below! What do you think? Please leave a comment with any other ideas that have helped you get more traffic, leads and sales inspite of Penguin 2.0 and all the other fuzzy animal Google algorithm changes!