How to Use Internal Linking Structure to Maximize Your SEO


The major internal linking structure SEO basics explained


internal linking structure seoThink of your website as a big pyramid of money.


And when your website has a pyramid-like structure, it makes you money.


Each layer you add in the pyramid, adds onto the previous layer and as you build out hose layers, you own more and more Internet real estate.


However, if you don’t structure it well, Google cannot find all your awesome content…and you cannot find the money that’s hidden in your website.


Websites who don’t do this, do at their own peril. In fact, some websites may lose 20% or more of their potential traffic due to a sloppy internal linking structure SEO strategy that does not consider search engines.


Yes, you do need to write your content for people and not search engines. However, Google is a toddler and you need to spoon feed it with the appropriate structure in order for you to gain maximum indexing and hence, rankings, traffic, leads and sales for your business.


And best of allno trickery is needed.


How to Build an Internal Linking Structure SEO Loves


When most businesses come to us to ask us to analyze their websites, we usually point to the simple things that can be done nearly immediately to both improve rankings, get more traffic, leads and customers.


Most of these are on page SEO and includes optimizing title tags, doing extensive long tail keyword research, locally optimize your web pages, on page optimization checklists and even what not to do. Adding H1 tags, meta descriptions, title tags and the like are fairly simple to do, they are just time-consuming especially if you have a site with thousands of pages.


But every now and then, we come across site that has very good on page SEO…but has other issues related to “the money structure” explained above. The good news is that site architecture and internal link structure issues can be remedied. Although not as easy as on page optimization factors, structural issues usually take a big more time to implement.


Logical Website Hierarchy and Why It’s Important


Another analogy…


Think of your website as the highway infrastructure of the United States. Think of and your website hierarchy as your GPS. How do you get from New York to Los Angeles?


You used to look at one of those big road atlases a few years a go. Now, you would most likely use your GPS – and that little device takes you there, even at night.


Likewise, as logical website hierarchy helps both visitors and Google to find their way to even the darkest corners of your website.


Nobody likes to click dozens of links to find what they are looking for…and neither do the search engines. Here’s why good website navigation and hierarchy is so important:


  • Good website navigation helps search engines understand what content the website feels is most important. Affordable SEO can be achieved easily by leaving breadcrumbs throughout your website to create internal linking structure SEO. This way, if a site visitor ever gets lost they can simply retrace their steps and get back to where they want to be.


  • Navigation also gives the search engines a sense for the role each page on the website plays within the context of the entire site. And logical website navigation can be done on the cheap.


Since the search engines are very logical (they are computer software after all), just give them what they want. In performing affordable SEO for small business, it is easy and cheap to simply structure your website very logically. Search engines like logical websites and logical webpages. And its easy to do.


To give you a better idea of what “logical website hierarchy” actually looks like, here are some examples of both good and bad:


Logical Website Hierarchy:


The dmoz directory clearly shows a logical categorization of information on the site. So if you’re running a website on business, it may make sense to have a category named “accounting”, another one named “marketing” and so on.


This logical hierarchy spoon feeds content in a straightforward way to both visitors as well as the search engines. Simple, easy, straightforward affordable SEO for small business practices in action.


Keeping with the pyramid analogy, here is how your website should be structured so Google will find all your pages and index them as well.


website hierarchy for seo


Illogical Website Hierarchy:


In Mr. Bottles website, there’s no logical flow to the pages at all. Worst of all, search engines undoubtedly have a very difficult time indexing his pages and understanding what his website is all about.


Unfortunately his absolute passion for bottles doesn’t allow him the opportunity for more site visitors. People come, looking for bottles, get frustrated and hit the back button and move on to the next purveyor of fine used bottles. Poor Mr. Bottles.


Internal Linking  SEO For Any Business


If you are a small business, perhaps a lawyer, a real estate agent or and architectural firm, read this post and all of a sudden realize that you are more Mr. Bottles than dMoz…don’t worry, we have an affordable SEO solution for you.


The easiest thing you can do to get back into the good graces of Google is to install an XML Sitemap


You don’t need to know all the SEO reasons as to why this is so important, but think of it this way: installing an XML sitemap is like putting a GPS system on your website for the search engines. Even if your site is worse than Mr. Bottles, this is a step in the right direction.


And staying in line with affordable SEO, best of all…its free.


Bear in mind, the internal on-page linking is a bit more complicated, but at least you’ll have a head start with these simple plugins.

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