How to Rank Higher in The Search Engines By Using Simple URLs

seo services to make urls easy to understandWhen it comes to SEO services, if you want to rank your website to the top of Google, you need simple URLs.


The simpler to understand your URLs – the better the search engines will like you…and when Google and the other search engine guys “like you”, it usually means your chances of ranking higher are that much greater.


The Simple Benefits of Simple URLs


Did I mention what a “URL” actually is?


A URL is an exact web address.


Or as Wikipedia puts it: “In computing, a uniform resource locator (URL) is a specific character string that constitutes a reference to an Internet resource.”




Not often, but sometimes people searching for a website actually type in the exact URL…so for that reason alone, the URL should make sense AND be simple. This also lends itself to solid SEO-friendly website hierarchy.


Additionally, having a URL that make sense will help to keep you better organized, as you can find it and search for it far more easily.


But most importantly, it will lead to better search engine rankings…especially if it contains your targeted keywords.


Good and Bad URLs…The Difference Between Them


When you think of “bad URLs”, you may envision a URL skulking down the sidewalk in a bad neighborhood…or a URL sitting in the timeout chair.


Not quite. Here’s what we mean:


Bad URL:


Good URL:


In the first URL, the meaning of the page is completely unrecognizable by site visitors and search engine results. Look at the red highlighted portion. Jibberish to you…jibberish to search engines.


The second one however makes complete sense. Here’s why:


  • Descriptive: You immediately know what the page is about just by reading the URL.


  • Organized: You also know which “folder” it comes from or “category” it comes from in the website, namely the “articles” section. And if you can read it easily, then so can the search engines.


  • Keyword Targeted: Not only does it contain actual words instead of unrecognizable parameters and code, but it contains the main keyword phrase the site is attempting to rank for, namely “rare books”.


  • Hierarchical: The URL follows a pattern of “sub folder/name of post or page” hierarchy, namely: /articles/ten-rare-books-you-never-knew-about”. This is good website hierarchy.


Other Important SEO Tips to Know About URLs


Also, remember that the URL to a page is displayed in the search results, below the title and the snippet in the Google search results. If this word is highlighted, then just like the meta description and the page title, the searcher is more likely to click on your link instead of your competition.




A Final Word on SEO Services and URLs


  • Use Words: Month, date, name, numbers,?p=123876 or numeric page names in the URL are a big no-no. Use good ol’ long tail keywords or keywords your site is targeting.


  • Be Unique: Make every URL on your site unique. If you name two URLs exactly the same, you’ll confuse both search engines and site visitors.


  • Alter Your Permalinks: If you have a WordPress website, you can make easy to read URLs automatically by altering the “permalinks” structure in the administrative panel of your website. Just go in under “Settings”, choose the Permalink setting called “post name”. This sets the default URL to reflect the name of the title of the page.




If you want you can then edit the URL in each post if needed in here as well, but chances are you really won’t need to as long as you follow our on page SEO checklist as well.

2 Comments on “How to Rank Higher in The Search Engines By Using Simple URLs”

  1. wise words if you want your pages to rank higher. Using well constructed URL’s is an easy win for a website owner in my opinion. It’s amazing how many people still use non search friendly URL’s and expect to rank well.

    1. Indeed Darren. Its a much overlooked fact but second to title tags, likely the second most important onpage factor. Thanks for your comment. Ralph

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